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Case study:

Systematic use of Sparrks Coaching in talent and leadership development at
Mammut Sports Group

Systematischer Einsatz von Sparrks Coaching in der Talent- und Führungskräfte-entwicklung der Mammut Sports Group

Introduction

Founded in 1862, Mammut is a Swiss outdoor company that provides high-quality products and unique brand experiences for fans of mountain sports around the world. This leading international premium brand has stood for safety and pioneering innovation for 160 years. Mammut products combine functionality and performance with contemporary design.

With its combination of hardware, shoes and clothing, Mammut is one of the most complete suppliers in the outdoor market. Mammut Sports Group AG operates in around 40 countries and employs around 800 people.

Objectives

Mammut not only aims to produce high-quality products, but also to create an inspiring and supportive working environment for its employees. In the past, various learning and development opportunities for talent and managers have been introduced to achieve this vision. With Sparrks Coaching, this offering was further expanded and specified.

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Implementation

Sparrks Coaching is firmly integrated into all of Mammut’s global talent, leadership, and expert development programs. The aim is to effectively combine training with individual development to sustainably strengthen the transfer into practice. Talents are specifically guided on their journey into leadership roles, managers can expand their leadership competencies, and both—as well as experts—are supported in their personal development.
The coaching process incorporates both individual coaching topics and 360° feedback in order to address development needs comprehensively.

Scaling

Due to the positive impact on the talent development program, Sparrks coaching has been gradually expanded. Today, coaching is available to all managers at Mammut to address individual challenges in a targeted, effective, and sustainable manner. Coaching can be initiated either on the manager's own initiative or in consultation with HR business partners or supervisors.

Results

Due to the ongoing success and sustainable results of the coaching programs, Sparrks is now in its fourth year as a central element of the talent development program at Mammut and is used both programmatically and selectively.

The results show, among other things, a significant improvement in self-confidence and leadership strength among (prospective) leaders, which leads to improved transitions into new roles and increases the effectiveness of talent and leaders. In addition, coaching is perceived as a sign of support and appreciation from the employer.

4,3 → 7,6

+78% average individual capability improvement

96%

Would recommend Sparrks and want to use it again

9.2/10

Net Promoter Score for Sparrks coaches

Client feedback

“The collaboration with Sparrks supports us in the systematic and targeted further development of our team leads, key talents and experts. Sparrks also proves to be an extremely effective service in phases of professional transition, such as promotions. We were particularly impressed by the excellent fit of the coaching sessions: practical, effective and at eye level. For us, Sparrks is a valuable partner for sustainable personnel development.”

Ursula Ollmaier

CHRO | MAMMUT Sports Group AG

Voices from the Coachees

"My mindset and the way I communicate with team members have changed, and my self-confidence has grown. I have learned to better manage my expectations of my team and to communicate them clearly."

"I have become more aware of my behavioral patterns and can control them better."

"More self-awareness has changed, and I feel that I have truly evolved and grown beyond my previous limits. The coaching helped me to better categorize my feelings, get to the root of potential causes, and revealed things about myself that weren't as clear to me before."

"I have become much more aware of my position and, as a result, more self-confident."

"Thank you so much for your help! You are a wonderful person, and I am very grateful to have had you as my coach."

"I have found a much more structured and reflective approach to making decisions, formulating expectations, and leading difficult conversations."
"Thank you for the great organization and the excellent coaching. Even though it is sometimes difficult to implement the insights directly into daily work, it was a huge help, and I will keep reminding myself of many of the things I learned."

Conclusion

The successful implementation of Sparrks Coaching has not only led to measurable improvements in individual performance and leadership skills, but also to increased employee satisfaction and a positive image for Mammut as a supportive employer. Sparrks has established itself as an indispensable part of personnel development at Mammut and offers clear added value for companies that are looking for sustainable solutions in employee development.
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Images: Mammut Sports Group GmbH

Questions?

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Portrait einer lachenden Führungskräfte Coaching Expertin

+49 (0)30 52014961

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info@sparrks.de

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